{Hermès' Success Has Actually Been Driven by Scarcity
While most high-end brand names drive exposure with social networks advertising, star partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't changed a lot in years; it does not have TikTok, and doesn't give celebs cost-free bags.|Hermès'